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Over 150 years

TAG Heuer

TAG Heuer stands as a beacon of Swiss luxury watchmaking, blending sophistication with cutting-edge technology since 1860. Renowned for their iconic designs and precision engineering, TAG Heuer timepieces symbolize excellence and achievement. With a rich heritage spanning over a century, TAG Heuer has continuously pushed the boundaries of innovation in the industry. From the legendary Carrera to the sleek Aquaracer, each watch embodies the brand's commitment to quality and performance. Whether you seek timeless elegance or modern functionality, TAG Heuer offers a diverse range of watches to suit every style and occasion, epitomizing luxury and precision in every tick.

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TAG Heuer Connected

The TAG Heuer Connected boasts the latest in digital technology combined with ultra-precise Swiss engineering. Mechanically inspired, the range uses a high-definition screen for a variety of smart watch features and benefits. When partnered with a phone, this watch offers peak performance with ultimate versatility.

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TAG Heuer Carrera

The flagship of TAG Heuer’s watchmaking pedigree and motor-racing heritage. The Carrera brand has come to represent the ultimate manifestation of style and utility for motoring and watch enthusiasts since its original release in 1963.

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TAG Heuer Aquaracer

Bold and stylish, the TAG Heuer Aquaracer watch sets the universal standard for safety and reliability. Offering a wide-range of durable materials and styles, this high-performance collection acts as the perfect companion in and out of the water. All without sacrificing luxury.

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Formula 1

TAG Heuer Formula 1

This motor-racing inspired collection is made for men and women who dare to live life at full speed. Worn by racing drivers, this durable everyday-wear collection celebrates a partnership between two of the world’s honored brands; TAG Heuer and Formula 1.

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TAG Heuer Monaco

The square-faced icon of TAG Heuer’s heritage, the Monaco is a symbol of both innovation and the silver screen. Made famous by Steve McQueen in the hit film Le Man, the Monaco boasts cutting edge performance, precision and elegance.

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TAG Heuer Link

An icon of sports and elegance, the TAG Heuer Link uses an innovative ‘S-Shaped’ bracelet for comfort and a strong aesthetic. This collection offers complex and sleek designs to make it a well-deserved symbol of Swiss luxury.

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TAG Heuer Autavia

Discover the perfect fusion of Automotive and Aviation design in the classic Autavia Watches Collection, inspired by Charles-Edouard Heuer’s creation of a dashboard instrument in 1933.

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Find Your Nearest Store

We have 2 stores across the UK. Choose your nearest store that showcases this collection below...

Store Services
Store Brands
Click and Collect
Burrells Winchester
29 High Street, Winchester
, SO23 9BL
01962 859967
Burrells Tunbridge Wells
210 Royal Victoria Place, Tunbridge Wells
, TN1 2SS
01892 618618

About TAG Heuer Watches

TAG Heuer watches represent the pinnacle of Swiss luxury watchmaking, embodying a harmonious blend of precision engineering, innovative design, and timeless elegance. Established in 1860 by Edouard Heuer, the brand has remained at the forefront of horological innovation, consistently pushing the boundaries of what is possible in the world of timekeeping. With a rich heritage spanning over a century, TAG Heuer has garnered a reputation for excellence and sophistication, making it a coveted choice among discerning watch enthusiasts worldwide.

One of the defining characteristics of TAG Heuer watches is their exceptional craftsmanship and attention to detail. Each timepiece is meticulously handcrafted by skilled artisans, using only the finest materials and components. From the intricate movements to the intricately designed dials and bezels, every aspect of a TAG Heuer watch is crafted to perfection, resulting in a timepiece that is as beautiful as it is functional.

TAG Heuer is also known for its pioneering spirit and commitment to innovation. The brand has been responsible for numerous technological advancements in the field of watchmaking, including the development of the world's first automatic chronograph movement, the Calibre 11, in 1969. Since then, TAG Heuer has continued to push the boundaries of innovation, introducing groundbreaking features such as the Mikrograph, which was the first mechanical stopwatch accurate to 1/100th of a second.

In addition to its technical prowess, TAG Heuer is also renowned for its iconic designs and enduring style. From the classic Carrera to the sporty Aquaracer, each TAG Heuer watch exudes a sense of sophistication and refinement that is unmistakably timeless. Whether it's the sleek lines, the elegant curves, or the bold colors, TAG Heuer watches are designed to make a statement and stand the test of time.

Furthermore, TAG Heuer has a long-standing tradition of partnering with prestigious sporting events and organizations, further solidifying its reputation as a symbol of precision and performance. From Formula 1 racing to the Olympic Games, TAG Heuer's association with sports has helped to cement its status as a brand synonymous with excellence and achievement. In conclusion, TAG Heuer watches are more than just timepieces; they are a symbol of luxury, innovation, and success, representing the pinnacle of Swiss watchmaking craftsmanship.