DISCOVER OUR HISTORY

HOW BURRELLS CAME TO BE

Burrells started out in 1974 when Bill Ferris opened his first jewellery shop in Kingston. It was called SWAG and quickly moved from selling teddy bears and beads to fine jewellery and diamonds. More of the family joined the company and soon the business expanded to six shops around suburban London and became the leading independent jeweller for the area.

STRONG FAMILY VALUES

FROM ONE GENERATION TO THE NEXT

Bill’s son Ed Ferris now runs the company, which began transforming from SWAG into Burrells in 2014 when the family acquired the Tunbridge Wells store. Our Winchester store opened in 2016 to join them along with our Kingston (where it all started) and Staines stores.

Still a family-run store nearly 50 years later, the company has grown from strength to strength. Offering everything from bespoke jewellery to designer brands, exquisite jewellery and watches, Burrells really has it all. As part of our ever-developing collections, we’re working with large brands such as Pandora, Hala Crystals, Breitling and so much more to make sure we are providing you with the latest jewellery trends and styles. 



As well as providing a bespoke service for our customers, our diamond experts produce original designs which we offer as part of our exclusive Burrells jewellery range. Click to find out more.

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START YOUR JOURNEY TODAY

Contact us or visit one of our stores today to see how we can help you find your perfect item. 

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