Watches and Wonders 2024 - Burrells

Watches and Wonders 2024: All You Need to Know

Wondering when and where Watches and Wonders 2024 is taking place? Well, it's in Geneva, Switzerland, kicking off from April 9th and running through April 15th.

While the event is already underway, you might still have a few lingering questions. Don't worry, we've got you covered in this guide.

However, you can find everything on their official website. But as we'll be on-site, reporting live from the event, we're thrilled to bring you all the event details, launches, and sneak peeks straight from the heart of the action.

How and When did Watches and Wonders Begin?

Watches and Wonders, a name synonymous with luxury watch innovation, boasts a surprisingly young history.

Watches and Wonders - Burrells

Born from exclusivity, it emerged in 1991 as the Salon International de la Haute Horlogerie (SIHH). This Richemont Group-hosted event provided a platform for their prestigious watch brands to showcase new creations to industry insiders.  

For decades, SIHH existed alongside the dominant Baselworld fair catering to a wider range of brands.

In 2020, the Richemont Group, Rolex, and Patek Philippe rebranded SIHH as Watches and Wonders Geneva.  This marked the birth of a new premier Swiss watch show focused on innovation and luxury.  While the inaugural event was held virtually due to the pandemic, it hinted at a future of wider accessibility.

With restrictions easing, Watches and Wonders returned to a physical format in 2022, welcoming brands beyond the Richemont Group and solidifying its position as the leading Swiss watch fair.  

Watches and Wonders continue to evolve, shaping the future of luxury timekeeping through innovative showcases of watchmaking artistry and technical prowess.

What to Know About Watches and Wonders 2024?

Watches and Wonders 2024 is underway! Held in Geneva, Switzerland, this prestigious event runs from April 9th to 15th. It's quickly become the leading Swiss watch fair, showcasing the latest collections and innovations from top watchmakers.

Watches and Wonders Geneva

Think of it as a glimpse into the future of luxury timekeeping. Prestigious brands like TAG Heuer, Bremont, Tudor and many more will be unveiling their newest creations.

This is a major industry hub, with brands not only showcasing their timepieces but also holding presentations and conducting business meetings with retailers and partners.  

The event shapes the future of luxury watches, and media outlets are buzzing with excitement about the upcoming trends and releases.

5 Mostly Asked Questions for Watches and Wonders

  • What Brands Can I Expect to See at Watches and Wonders?

The event features a variety of prestigious watchmakers, with a strong presence from brands like Tudor, TAG Heuer, Rolex, Bremont and more. However, the exhibitor list can vary from year to year, so it's worth checking the official website for the latest updates.

  • What Can I Expect to See at the Event?

Watches and Wonders is a trade show, but it offers much to watch enthusiasts. Brands unveil their newest collections, showcasing cutting-edge designs, technical innovations, and exclusive timepieces. Expect presentations, demonstrations, and industry discussions shaping the future of luxury watches.

  • Is the Event Open to the Public?

While traditionally a trade show for industry professionals and media, Watches and Wonders now welcomes the public from April 13th to 15th. However, availability may vary, so please visit their official website for more details and ticket information. Additionally, some brands may provide virtual tours or exclusive online content; check their official websites or social media for potential public access options.

  • How Can I Follow the Latest News from Watches and Wonders?

Here are some ways to stay updated during the event:

Official Website: The Watches and Wonders website will likely feature press releases, new model announcements, and summaries of key presentations.

Watch Publications & Websites: Major watch publications and websites often provide extensive coverage of the event, offering detailed reports and analyses.

Social Media: Follow brands and media outlets on social media platforms like Instagram, Twitter, and Facebook. Look for hashtags like #WatchesandWonders or #WW2024 for updates, behind-the-scenes glimpses, and potential live streams from the event.

  • What if I can't attend the event? Can I still participate virtually?

While physical attendance is primarily for industry professionals, some brands might offer virtual tours or exclusive online content during the event. Additionally, major watch publications and social media platforms might host live streams or discussions focused on Watches and Wonders 2024. Keep an eye on the official website and social media channels of participating brands and media outlets for any virtual access possibilities.

Burrells at Watches and Wonders 2024

Burrells is gearing up to participate in the prestigious Watches and Wonders 2024 event, where we'll be providing live coverage straight from the venue. Get ready to immerse yourself in the excitement as we unveil the latest launches, offer exclusive behind-the-scenes glimpses, and provide expert insights.

  • Stay informed and up-to-date with all the relevant details by keeping an eye on our dedicated Watches and Wonders landing page. There, you'll discover the newest releases from the Watches and Wonders collection showcased at the event.
  • For real-time updates and exclusive content, follow us on social media @burrells1974. Don't miss out on any of the action – stay tuned to our stories and posts for timely updates throughout the event.
  • Join the Burrells' Watches and Wonders WhatsApp community by scanning the QR code provided below or simply tapping on the button given below to be directed straight to our WhatsApp group.


Don't miss this opportunity to connect with fellow watch enthusiasts and stay in the loop with all things Watches and Wonders!

Share this blog with anyone seeking key information about Watches and Wonders 2024, whether they've secured tickets, are still planning their attendance, or unfortunately can't make it but still want all the details. 

Stay informed and up-to-date with everything happening at the event!