How to avoid buying Pandora non-genuine jewellery

Pandora quality jewellery has universal appeal, so it’s hardly surprising that there’s a wealth of imitation pieces on the market; some claiming to be look-alikes, and others purporting to be the real thing. Fortunately, there are a number of ways that you can avoid purchasing non-genuine Pandora items and enjoy the best craftsmanship that this renowned brand has to offer.


How to identify genuine Pandora charm?

If you’re at all familiar with real Pandora charms, then you’ll know that they’re individually and beautifully handmade by artisans, from top quality materials such as sterling silver and gold. In fact, every piece of Pandora handcrafted jewellery passes through the hands of 30-50 craftsmen who each play their part in the unsurpassed levels of workmanship. In comparison, non-authentic Pandora charms are often repeatedly churned out from the same moulds. Consequently, strong lines disappear, detailing becomes blurred, and the overall charm is not as polished in its appearance. Pandora charms are neither too heavy nor too light, whereas fake charms tend to feel lightweight and somehow, not quite right. As a result of using inferior metals, this non-genuine jewellery soon becomes tarnished, starts to show signs of wear and tear, and is unlikely to last as long as authentic Pandora jewellery.



The majority of Pandora charms feature a particular thread mechanism which allows them to swivel freely over the end of the bracelet, as well as to add accessories such as clips, to divide up the space on bracelets which are not completely full. Counterfeit charms often don’t have this thread, or they’re fitted with a makeshift one which may damage a genuine Pandora bracelet by becoming stuck and warping the thread. At the same time, it is unlikely that there will be any customer or aftercare services to assist with repairs.



Quality jewellery is paramount to Pandora, but so too are its people. The company’s jewellery is crafted in Thailand by 10,000 employees in their state-of-the-art-crafting centre. Since the very first days, employment has exceeded compliance with Thai legislation. Money has also been invested in training and development, health and safety, environment, business continuity, and life and leadership skills. All of this training serves to promote a safe and rewarding environment and demonstrates that Pandora's practices as an employer are socially responsible and that they are considered an important member of the local community.

Pandora also invest heavily in the people they trust to sell its quality jewellery to their consumers. Dedicated to helping sales people develop their knowledge and skills, they provide extensive training programmes, coaching and e-learning, so that salespeople are the best they can be. This includes a full briefing of the company’s values, history, identity and ethical stance, together with an in-depth knowledge of the jewellery and materials used, production processes, and professional sales skills.



A simple rule to follow to avoid purchasing non-genuine Pandora jewellery is to only buy from Pandora authorised sellers. You can find a list of these on the official Pandora website.

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