A Guide to Pandora Charms

Buying your first Pandora charm can be a special occasion and one that may involve some careful consideration. Not only are there hundreds of beautiful charms to choose from, they can be combined with a range of accessories that will make your bracelet unique and sentimental to you. For any newcomers to this enjoyable pastime, here is some background information about Pandora jewellery which you may find interesting, together with some tips on choosing charm themes.



Let’s start with the process that the charms go through before they end up on your Pandora bracelet…

Pandora charms originate from in Gemopolis, Thailand, where around 10,000 skilled artisans are employed. Gemopolis itself is a modern, hi-tech 5-storey building incorporating over 145 areas specialising in high-end jewellery, fashion and electronics.

It would be easy to think that Pandora charms are manufactured on a conveyor belt system, but this couldn’t be further from the truth. Instead, each charm is hand finished and may pass through more than 20 hands during the process. This meticulous operation involves soldering pieces together, setting gemstones, oxidising and polishing; which is all done by hand!

Since the charms are hand finished, and in the case of Murano glass charms completely handmade, there will be slight variations in size, colour, and pattern. This makes each charm truly one of a kind.



There are currently around 700 individual charms in the Pandora collection, so just imagine the fun you can have creating a bracelet that is individual to you! There are plenty of different types of charms to choose from including:

  • Sterling silver charms
  • 14ct gold charms
  • Two tone charms (silver and gold)
  • Murano glass charms
  • Pandora Shine
  • Pandora Rose

The Pandora charms feature a unique inner thread which allows them to slide onto a Pandora bracelet smoothly without damaging the bracelet. When you’re adding to your collection, you may prefer to choose charms which fit closely onto the bracelet, giving more of a streamlined appearance. This prevents the charms from getting in the way, if you’re typing, for instance. Alternatively, you can mix things up by adding some dangle charms and pretty Murano glass beads to bring a touch of colour and drama to your bracelet.



One of the thrilling features about Pandora jewellery is that the company is constantly updating its inventory to make room for new charms in their collections. Because of this, they periodically ‘retire’ older charms and no longer produce them. Sometimes they get sent back to Pandora headquarters or a retailer may keep them on a ‘retired’ charms tray. You can also search for ‘retired charms’ online to find a rare piece. So if you hear that a charm you want is retired, then you may still be able to get hold of it, but you’ll need to be quick because supplies will be limited.



While Pandora is a Danish-based company, it has offices in Europe, Asia Pacific, and North America where some countries may commission exclusive charms to mark a significant occasion such as a royal wedding or in support of a particular cause or charity.



Selecting a Pandora charm can be great fun, whether you’re buying for yourself or as a gift. When making your choice there are plenty of things to consider, with the first one being the material. Charms can be made from precious metals or from glass and although metal charms may be enamelled or embellished with gemstones.

Some people base their choice on their favourite colour, or are guided by their birthstones. Many avid collectors will have a wide assortment of Pandora charms and switch them around to match a particular outfits.

Charms can also be selected based on a certain symbol.



Charm bracelets have been around for centuries and have always made for a heartfelt and treasured gift. Each charm chronicles small moments in a life lived, and can be likened to ‘history on a wrist’. They express who the person is and are a sure fire way to strike up a conversation. Why not start creating your very own piece of history with a unique and personal Pandora charm bracelet?

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