Here at Burrells, we are a family-run business with a big emphasis on teamwork, which is why we are utterly thrilled to have Col. Dame Kelly Holmes join us as our brand ambassador. Dame Kelly is one of the UK’s best-loved athletes, becoming the first Briton in 84 years to win gold in both the 800m and 1500m at the 2004 Olympic Games.
And the winner is...
To kick things off Kelly joined us at The Retail Jeweller UK Jewellery Awards 2019 where we won the award for Watch Retailer of the Year. Taking place at the Artillery Gardens at The HAC, London and hosted by Larry Lamb, we shared a fantastic night with our whole team, including our new brand ambassador Dame Kelly and our long-standing brand ambassador Franny Benali. You can find out more about this amazing evening and watch our videos here.
An evening with ...
On Friday 13th September we hosted a truly inspirational evening with Kelly at our Winchester store. Around 50 guests joined us and Franny Benali to listen to Kelly share her hopes and ideas for her partnership, as well as talking about her incredible athletic career
Ed presented Kelly with an Omega Olympic Games Limited Edition Set. Only 100 of these sets have been made and each watch is designed to represent the stopwatch that originally timed the Olympic Games. The presentation box also includes a miniature last-lap bell which is made in the same Swiss foundry as the real bells. It also gave Ed and Kelly a chance to chat about their impending Parkrun the very next day and for Kelly to give Ed some final words of wisdom!
In the running...
And in the spirit of our hashtag #BeMoreBurrells, our very own MD, Ed Ferris, was joined by coach Kelly and teammate Franny Benali for a Saturday morning Parkrun at North Walls Recreation Grounds, Winchester. If you’ve been keeping up with our Instagram stories you’ll see that Ed has been in training for a little while, although the details behind what exactly he was training for were kept top secret. So on a sunny September morning, the day after our evening with Kelly, Ed and all the head office team (including their kids, husbands, and even their dogs) picked up the pace and ran the Parkrun 5K. Kelly had announced on Twitter only the night before that she would be running, making the point that she doesn’t train to run anymore! But as you would expect, she made it look effortless. Olympic athletes and Iron Man Fran are all the inspiration you could possibly need to keep motivated!
Speaking about our partnership, Kelly said “I am delighted to become a brand ambassador for a company like Burrells; a successful family-run business, run by hard-working and passionate people. As a customer and as a partner, I believe in family-run businesses.”
Ed is certainly in agreement, “We are thrilled that Dame Kelly has agreed to join Burrells as a brand ambassador. She is the perfect fit for our company - we so admire all Dame Kelly has achieved throughout her career and I am excited to have the chance to work with her."
Kelly left us with this last piece of advice… to “go out and be the best version of yourself”’ and that is exactly what it means to #BeMoreBurrells.
We can’t wait to share with you all that is to come in this partnership... so keep an eye out for our events by signing up to our newsletter and following us on Facebook and Instagram. Plus, you can see all our videos with Kelly over on our YouTube channel.